Just because it's always been the same,
doesn't make it right
Every brand challenge creates a uniquely shaped puzzle that the industry has been trying to solve with the same square peg since the 1950s.
The result? A massive waste of valuable resources and uninspired, ineffective work that doesn’t actually work.
It's time for a radical rethink
It Is Broke
As the media landscape continues to fragment, it has become increasingly difficult to crack the brief with the same group of people within the four walls of an agency.
The burden of a fixed number of mouths to feed, all with the same skills and experience, and layer upon layer of bureaucracy all too often leads to formulaic work that fails to cut through.
No one-size-fits-all solution can tackle the tsunami of challenges a marketing executive faces every day.
The answer isn't to hire a new agency
It's finding a new
way to work
Better Ideas Live Here
Inspiration doesn’t follow a nine-to-five schedule and genius doesn’t only strike when you’re behind your desk. In other words, the freedom to create where you want and when you want, isn’t just good for the soul, it’s good for the work.
The best creative thinkers are fleeing agencies in search of a better way. At the same time, technology has brought us to a point where working remotely isn’t just convenient, but healthier and more productive.
So, what does the future of creative problem solving look like?
The Gypsy way
A diverse, hand-picked group of creative and strategic thinkers, uniquely qualified to serve your brand and business. A scalable, flexible model powered by the world’s brightest minds.
No walls, no bureaucracy, no singular process. The freedom to focus on what really matters.
What can Gypsy do for you?
Whether you’re an agency looking for a creative shot in the arm, an established brand CMO looking for a fresh approach to solving the thing that’s keeping you up at night, or a startup that needs a soup to nuts strategy for world domination, we can scale up and down to deliver whatever is required.
Simply put, a lean, curated team
designed specifically for you
How it works
Gypsy decentralizes and democratizes the traditional agency model to be nimbler and more specialized. We pool the world’s best talent to build the ideal team for each project, and shift the focus back to the work.
We’ve cut the fat, so you get exactly what you need, and nothing you don’t.
The brief is submitted to the core Gypsy team, who then designs the right team of specialists from the broader global Gypsy community to work together. They are known as the project ‘family’ and each Gypsy family is unique.
The makeup of the family flexes throughout the lifecycle of the project based on evolving needs, but the client partner and creative / strategic lead remain consistent.
We work with our clients and like-minded partners to deliver disruptive ideas, ensure that the work ‘works’ and see it through from inception to reality.
Be a Gypsy
Gypsy is re-imagining the future of creative problem solving by bringing together the best brand builders from around the globe.
Marrying ambitious clients with the brightest creative and strategic thinkers, each Gypsy project team, or ‘family’, is uniquely equipped to solve the challenge at hand.
So if you’re someone who is intensely passionate about your craft, and you’re looking for a better way, join us.
Gypsy is by invite only.